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Local Search Visibility vs. Local Rankings: Why the Difference Matters
A ranking is a position. Visibility is a rate. Confusing the two is why local reporting can look healthy while a market slips away.
Mark Andeer
8 hours ago1 min read
What Is Local Market Share, and How Do You Actually Measure It?
Revenue by location is not market share. Three usable proxies for measuring how each of your locations is really performing against its opportunity.
Mark Andeer
8 hours ago2 min read
What Hyperlocal Marketing Actually Means (And What Most Agencies Sell Instead)
Hyperlocal survived its own meaning. The difference between geographic targeting and a decision actually made at the market level.
Mark Andeer
8 hours ago2 min read
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